If you’re planning to attend ServiceNow Knowledge 2025, you’re not alone. Every year, thousands of ServiceNow professionals—from IT leaders and developers to consultants and business decision-makers—gather to explore what’s next in digital transformation. And with the 2025 edition returning to Las Vegas, it’s shaping up to be bigger, smarter, and more connected than ever.
But let’s be honest—between figuring out the location, registration cost, schedule, and what you’ll actually get out of it, there are a lot of questions floating around. We’ve rounded up the 30 most commonly asked questions (and clear, straight-to-the-point answers) to help you plan your trip, justify your ticket, and get the most out of the event.
Whether you’re wondering, “Where is it happening?”, “Is it worth the $2,195?” or “What is LMTEQ doing there?” We’ve got you covered.
NOTE – We highly recommend using the “Knowledge for You” journey planner to customize your agenda based on your interests. This tool helps you select sessions that align with your professional goals. It’s advisable to plan to make the most of the event.
Let’s dive into the answers everyone’s looking for about ServiceNow Knowledge 2025.
General Event Information
1. What is ServiceNow Knowledge 2025?
ServiceNow Knowledge 2025 is the annual flagship conference hosted by ServiceNow, designed for professionals looking to explore the future of digital workflows and AI in business. It brings together global leaders, customers, and partners to share innovations and insights. Expect keynotes, hands-on labs, CreatorCon, and engaging community events.
2. Where is ServiceNow Knowledge 2025 happening?
The conference is taking place at The Venetian Convention and Expo Center in Las Vegas, Nevada, from May 6 to May 9, 2025. It’s one of the premier venues in the city, known for its vast conference halls and luxury accommodations.
3. What are the dates for ServiceNow Knowledge 2025?
The event runs from Tuesday, May 6, to Friday, May 9, 2025. Pre-conference activities and training may begin a day earlier for specific tracks.
4. How much does it cost to attend ServiceNow Knowledge 2025?
The standard registration fee is $2,195, which includes full access to the event, hands-on labs, CreatorCon, and the after-party.
5. What’s included in the registration fee for ServiceNow Knowledge 2025?
Your ticket includes keynote sessions, hands-on labs, breakout tracks, the CreatorCon developer zone, networking events, meals during conference hours, and a ticket to the official after-party on May 8.
6. Is there a virtual option for ServiceNow Knowledge 2025?
Currently, the conference is planned as an in-person event only. However, ServiceNow may stream selected keynotes and sessions post-event on their website or YouTube.
Agenda and Programming
7. What is the schedule for ServiceNow Knowledge 2025?
The full agenda includes four days of breakout sessions, leadership keynotes, industry panels, and networking. Tuesday begins with registration and orientation, while keynotes and workshops take place from Wednesday to Friday.
8. Who are the keynote speakers at Knowledge 2025?
Keynote speakers include Bill McDermott (CEO, ServiceNow), Jensen Huang (CEO, NVIDIA), and Amit Zavery. They will be joined by industry leaders and AI pioneers for high-impact sessions on the future of work.
9. What are some highlighted sessions at the conference?
Highlights include Visa’s AI session by Praveen Kaushik and Aaron Saini, and Bhaskar Gandhavadi’s talk on ServiceNow talent in India. Expect real-world case studies, innovation showcases, and platform deep dives.
10. What is CreatorCon?
CreatorCon is a dedicated track for developers and technical teams at Knowledge 2025. It features coding workshops, AI-integrated app development labs, and challenges focused on ServiceNow’s low-code platform.
11. Will there be industry-specific tracks at Knowledge 2025?
Yes. Attendees can choose tracks based on industries such as Healthcare, Manufacturing, Finance, and Public Sector, each tailored with relevant sessions and experts.
12. What’s new in this year’s Knowledge event compared to last year?
ServiceNow Knowledge 2025 places a stronger emphasis on AI integration, automation, and real-time collaboration tools. It also features enhanced partner showcases and a first-ever concert at the Sphere.
Speakers & Special Guests
13. Who are the major speakers at ServiceNow Knowledge 2025?
Speakers include Bill McDermott, Jensen Huang, Amit Zavery, Douglas Hynes, Lauren McManamon, and Bhaskar Gandhavadi. Celebrity hosts like Conan O’Brien and Jessica Williams will also lead entertaining discussions on AI in business.
14. What will Jensen Huang talk about at the event?
Jensen Huang, CEO of NVIDIA, will delve into how ServiceNow and NVIDIA are partnering to accelerate enterprise AI. His keynote will spotlight the intersection of GPU computing and intelligent workflows.
15. Will there be Q&A or interactive sessions with the speakers?
Yes, most breakout sessions and panels will include interactive Q&As. CreatorCon and the Leadership Track often provide meet-the-speaker or small group formats.
After-Party & Social Events
16. What is the after-party at ServiceNow Knowledge 2025?
The “Knowledge After Party” will be held on Thursday, May 8, 2025, from 6:30 PM to 9:30 PM, at the Sphere in Las Vegas. This immersive venue will host performances by Gwen Stefani and Leon Bridges.
17. Is the after-party included in the registration?
Yes, the official after-party is included in your conference registration. However, space may be limited, so early RSVP is recommended once registration opens.
18. Can guests attend the after-party?
Guests are not automatically permitted. If allowed, guest passes will need to be purchased separately. Attendees should consult the official guidelines or contact the ServiceNow events team.
19. What should I wear to the after-party?
The dress code is smart casual to trendy evening wear. You’ll want to be comfortable enough to dance while still looking event-appropriate for a high-profile tech celebration.
20. What makes the after-party venue unique?
The Sphere is a revolutionary entertainment venue with a 16K resolution wraparound screen and advanced acoustics. This marks the first time ServiceNow is hosting an event there, making it a landmark moment.
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Logistics
21. Where should I stay during Knowledge 2025?
The Venetian and Palazzo are the official hotels. Booking through the ServiceNow block gives you easy access to the venue and discounts. Rooms fill up quickly, so early booking is advised.
22. How do I get to the venue from the airport?
Las Vegas Harry Reid International Airport (LAS) is just 15 minutes from The Venetian by taxi or ride share. Shuttle services may also be offered by ServiceNow for large groups.
23. Is food provided during the conference?
Yes, meals and snacks are included throughout the conference days. Attendees can enjoy breakfast, lunch, and refreshment breaks, with plenty of dietary options available.
24. What COVID-19 precautions are in place?
While no mandates are currently active, ServiceNow is expected to follow CDC and venue guidelines. Enhanced sanitation, hand sanitizers, and optional masks will likely be available.
25. How do I register for ServiceNow Knowledge 2025?
26. Can I transfer my ticket to someone else?
Tickets are generally non-transferable. However, under certain circumstances, you may request a transfer through the event support team before the conference.
27. What is the cancellation and refund policy?
Refund policies vary depending on the registration package. Typically, cancellations made before a specified cutoff date are eligible for partial refunds, minus processing fees. Check the official registration page for detailed terms.
28. Are group discounts available?
Yes, ServiceNow often provides discounts for groups registering together. Contact the registration team directly for group pricing and packages.
Travel & Visa
29. Do I need a visa to attend Knowledge 2025 in Las Vegas?
30. Are there travel discounts available for attendees?
ServiceNow partners with select airlines and hotels to offer discounted rates. Details are typically shared after registration or on the event travel page.
Post-Event
31. Will session recordings be available after the event?
Yes, recordings of keynotes and selected sessions will be accessible on the ServiceNow Knowledge website for registered attendees after the conference.
32. How can I provide feedback about the event?
Surveys and feedback forms will be sent via email post-event. Attendees are encouraged to share their experiences to help improve future Knowledge conferences.
33. Can I connect with other attendees after the event?
ServiceNow encourages ongoing community engagement through its online forums, user groups, and social media channels, where attendees can continue conversations and collaborations.